Discover the Power of Music with Big Data Mining
Join us on a journey that uncovers the vital role music videos play in promoting travel destinations. Our research analyzes user interactions and showcases how these vibrant visual narratives shape perceptions and inspire wanderlust. Dive into insights that blend art, culture, and travel, and see how the rhythm of music can enhance your travel experience.
Year 1 Milestone: Turning YouTube Comments into Insights
We’ve officially reached the 1-year milestone of our TÜBİTAK-supported project, “YouTube Comment Analysis: New Approaches in Music & Destination Marketing.” Over the past year, we collected millions of YouTube comments and applied advanced AI methods — including BERTopic, RoBERTa, logistic regression, and emoji-based emotion analysis — to uncover early insights into nostalgia, global identity, and travel curiosity.
Song choice to start with
Despacito
We chose the song Despacito to start with because it serves as a powerful example of how music videos can promote destinations. Set against the vibrant backdrop of Puerto Rico, the video highlights local culture, scenic streets, and lively energy, effectively showcasing the destination’s appeal. strategies.
Through this project, we explore how such content shapes perceptions, attracts travelers, and integrates into destination marketing
Second song
See You Again
We chose the song See You Again for its emotional narrative and scenic visuals, which make it a strong case for how music videos can indirectly promote locations. Featuring stunning landscapes, urban skylines, and serene settings, the video conveys a universal sense of connection and remembrance while subtly showcasing these destinations.
Through this project, we analyze how emotional storytelling in music videos impacts audience perceptions and contributes to place marketing strategies.
Our Goal
Our project aims to enhance the understanding of how music videos influence destination marketing and engage diverse audiences. We seek to raise awareness among marketers and content creators about the cultural narratives that inspire travel and the impact of visual storytelling. By providing insights into user interactions, we aim to empower stakeholders to create more inclusive and effective marketing strategies that resonate with a wider range of travelers.
The Project
The Role of Music Videos in Destination Marketing investigates how music videos influence perceptions of travel destinations and engage audiences. Through collaboration with experts, our research analyzes user interactions on platforms like YouTube to uncover the cultural narratives that inspire travel. By providing insights for destination marketers and content creators, we aim to highlight the power of visual storytelling in promoting cultural exchange and enhancing the travel experience.
Our Team
To develop the project, we relied on a diverse team of people with different expertise.
About Us
We are a dedicated team committed to exploring the impact of music videos on destination marketing, fostering cultural exchange, and enhancing the travel experience through innovative research.
Location
- Kadir Has University
- Cibali Campus
- Fatih / Istanbul, Turkey
Social Media
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